When Pirelli decided to create a glamour calendar to hand out to car dealers in 1964 they had no idea that the calendar would one day become as famous, or even more famous than the car tyres they celebrate.
The Pirelli Calendar is awaited with the same anticipation each year as the Oscars, and like the luminaries who walk off with their statuette for acting, the girls who grace those twelve months of the year for Pirelli are on a one way trip to the stars.
The concept of beauty is a moveable feast. The plump models of Reubens or Leonardo da Vinci's enigmatic lovelies may have had that certain je ne sais quoi, but would they have graced the silver screen or the catwalks of Paris in modern times?
What Pirelli has achieved is to anticipate the ideal of beauty and present us with our own expectations. Like scientists splitting the atom or working on a cure for the common cold, Pirelli believes in the magic of pure chemistry and puts its art... MORE
Images from "Pirelli Legend"
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