As part of a wide ranging speech at CES by Kodak Chairman and CEO Antonio Perez it was revealed that Kodak will be saying goodbye to their famous yellow-box logo in favor of a simpler more contemporary design. The new logo also features a new typeface with more rounded letters.
According to Perez, 'This introduction is the latest step in the company's broad brand transformation effort, which reflects the multi-industry, digital imaging leader Kodak has become."
It is no secret that Kodak has fallen on some hard financial times. Despite being the biggest seller of digital point and shoots and well as film cameras, the company has been stepping back its film production for the last several years as well as closing down several productions... MORE
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