Sony has announced the brand name for its digital SLR system. The new products to be launched this summer will be knows as the Sony Alpha mount, the same name Minolta has used for its SLR cameras in the Japanese market for decades. The choice is obviously to avoid confusion after Sony purchased the Konica-Minolta brand and Sony confirms the new system is based on the existing Maxxum mount and will continue to be backwards compatible.
Press Release:
SONY MARKS ENTRY INTO DIGITAL SINGLE LENS REFLEX CAMERA MARKET WITH NEW SYMBOLIC SUB-BRAND
SAN DIEGO, April 19, 2006 — Sony has established a new brand name for its digital single lens reflex (D- SLR) cameras that will be launched worldwide this summer.
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